Senderella is a combination of „sending it“ and Disney Princess „Cinderella“. In general Kathi Kuypers invented this brand for every Actionsport Lady, no matter of Mountainbiking, Skiing, Skateboarding or Motocross,…
In this context „sending it“ means gaining confidence and being capable of extraordinary actions. But Cinderella is also a typical feminine Hero and shall address the feminine site of every girl involved.